Adrian J Cotterill, Editor-in-Chief
Captivate this week announced a strategic partnership with WeWork (NYSE: WE) which will transform existing digital screens in WeWork lobbies, elevator banks and communal workspaces to display the Captivate on-screen content experience.
Marc Kidd, CEO of Captivate told us “We are excited to offer advertisers and WeWork members the benefits of our video network,” says “Our partnership means advertisers can more easily reach coveted B2B decision-makers and B2C consumers with spending power at multiple daily touch points throughout the day. And Captivate’s skilled editorial team brings value to WeWork members and guests with an interesting combination of news and entertainment, plus high-utility content such as traffic and weather updates.”
‘WeWork Powered by Captivate’ will give advertisers access to high-value, modern professionals who make both business and personal purchase decisions.
Captivate will serve as a turnkey communication solution for WeWork locations, delivering an engaging viewer experience that informs and entertains WeWork members and guests while presenting them with relevant advertisements during their workdays. The partnership extends the Captivate network by an additional 175+ locations in top metro areas in North America, bringing the total Captivate office and residential building screen count to over 14,500.
Rebecca Graf, Head of Ancillary Revenue at WeWork said “WeWork is excited to partner with Captivate, North America’s largest digital office media network. Captivate’s more than 25-year track record of digital out of home sales and developing informative and engaging content will enhance the WeWork member experience throughout our U.S. and Canadian spaces.”
Captivate delivers a rich content experience to complement WeWork’s creative workspaces with a programming mix tailored specifically for modern professionals. For agencies and brands, Captivate offers custom-branded solutions, such as content alignment and branded integrations, in contextually relevant environments to activate campaigns.
Next week Marc Kidd will be speaking at the Solomon Partners Media and Entertainment Summit which takes place January 24 and 25, 2023 in New York. You can hear what he has in store for that event here.
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