Adrian J Cotterill, Editor-in-Chief
Volta Inc. (NYSE: VLTA) is joining Ad Net Zero as a founding partner for the organization’s new USA chapter.
John Osborn, Director of Ad Net Zero’s USA Chapter said “In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions. I have long admired Volta’s leading role in sustainable media and we are honored they have joined Ad Net Zero’s USA chapter as a founding member.”
As the only digital out-of-home media network to become a member (at present), we are told that Volta’s support demonstrates the company’s continued role in decarbonizing media at a time when the need for advertising leaders to curb emissions while driving sales has never been more pronounced.
Ad Net Zero is of course an international organization committed to decarbonizing the advertising industry and using marketing’s power to accelerate consumers’ switch to more sustainable products and services. Across its regions, the organization counts more than 100 advertisers, agencies, commercial media owners, and production companies as supporters, with global members including IPG, Google, Havas, Omnicom, Meta, WPP, Sky, Pubmatic, Unilever, and Reckitt, among others. These supporters pledge to uphold Ad Net Zero’s 5-point action plan, which includes curtailing emissions from business operations, advertising production, media planning and buying, and awards and events, as well as utilizing advertising’s power to support consumer behavior change.
Brandt Hastings, Chief Commercial Officer at Volta told us “Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles,” said As a founding member of Ad Net Zero’s USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all.”
In alignment with ‘Action #5’ on Ad Net Zero’s action plan, Volta leverages the power of its media network to accelerate sustainable consumer behaviors. In September 2022, Volta announced the expansion of its ‘Charging For All’ initiative with the launch of an evergreen educational platform displayed across the Volta Media Network, Volta’s social channels, and Volta’s website. The regularly refreshed creative addresses consumers’ perceived concerns around EVs while shining a light on their numerous benefits and encouraging drivers to consider an EV for their next vehicle. This ongoing campaign demonstrates Volta’s commitment to utilizing the full potential of its media platform to accelerate a clean transportation future.
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