In collaboration with OC Transpo and the Ottawa Senators Hockey Club, PATTISON Outdoor Advertising has introduced downtown Ottawa’s largest advertising canvas.
Advertisers now have the ability to make their mark at O-Train stations in the nation’s capital with PATTISON Outdoor. The 13 stations on O-Train Line 1 are equipped with transit advertising displays available to reach Ottawa commuters.
The Ottawa Senators were the first to take advantage of this high impact Out-of-Home advertising opportunity with a Station Domination at Lyon Station.
Dominic Loporcaro, VP/GM Eastern Region at PATTISON Outdoor told us “We are incredibly pleased with the execution of the first LRT Station Domination in Ottawa. Our gratitude goes out to our partners at OC Transpo. Without their support, we could not have achieved this great domination”.
The Station Domination, a highly sought-after premium product offered by PATTISON Outdoor, grants advertisers all displays within a transit station. For four weeks, Ottawa commuters at Lyon Station were greeted with stunning visuals celebrating the local NHL team. The Senators stamped their presence in downtown Ottawa with murals, pillars and decals spreading one united message; ‘Go Sens Go’.
O-Train Line 1 serves Ottawa transit riders from 5 AM to 1 AM on weekdays, with service until 2 AM on Friday and Saturday nights. Peak period service runs every five minutes or less. Up to 10,700 passengers can be accommodated per hour, each way. The East-West operating Line 1 delivers commuters to high-traffic locations in Ottawa including but not limited to, the University of Ottawa, the Rideau Centre, ByWard Market and Parliament Hill.
Renée Amilcar, General Manager, OC Transpo said “We are very excited to see the first station domination on our system. Our partners at PATTISON Outdoor and the Senators have created an amazing experience at Lyon Station, one that we hope will bring some colour and excitement to the customer journey.”
The collaborative effort between PATTISON Outdoor, the Senators and OC Transpo has brought an exciting new line of Out-of-Home advertising opportunities to the Canadian capital. The attention and eyes on advertisers messaging will be unparalleled with this unique transit advertising opportunity.
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