Adrian J Cotterill, Editor-in-Chief
Hillenaar Outdoor has a new digital advertising mast in North Holland.
Hillenaar Outdoor CEO Peter Heemskerk told us “This is located along the A7 near Hoorn. The mast is the result of a close collaboration with Van der Valk International. This hotel chain operates a branch along the A7 and the object is on their property.” The digital advertising mast has two screens of 66m2. “Both sides are perfectly visible to passers-by.”
Hillenaar Outdoor strives for locations that are demonstrably of added value and generate a lot of reach. The A7 near Hoorn is a perfect example of this we are told.
The highway connects the Afsluitdijk with Amsterdam. It is the second expansion announced already in 2023, previously announced was a new location along the A16 near Breda.
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