Ali Maccallum Out at @KineticwwUK
Kinetic’s ‘The Year Ahead: 2023‘ won’t involve Alistair MacCallum as we hear that he was unceremoniously booted out of the company last Friday from his position as Chief Executive Officer (UK) for Kinetic Worldwide.
Eagle eyed readers will remember that only back in December 2022, Keith “Kappy” Kaplan was let go as the Global CEO at Kinetic. Both CEOs seemed to have produced amazing results for the company over the last few years.
Kinetic’s last publicly available accounts in the UK for the Full Year 2021, a trading period remember which was ‘hampered’ by the lingering impact of covid lockdown restrictions, still show that they managed to turn a pre-tax profit of GBP 13,024m on Revenue (they don’t present Billings so revenue is fees and other income-rebates etc) of GBP 24,650m.
Even after paying corporation tax of a mere GBP 17,000 (or 0.0013%) their post tax profit was £13,007m or if you like, just over one million pounds per month!!
This is a 52.7% profit margin. Whatever way you look at it, WPP’s in-house poster placing function has bounced back from Covid19, is in good health and highly lucrative compared to the relative performance of their peers over the same period.
Categories: DailyDOOH Update
