JCDecaux SE (Euronext Paris: DEC) has announced that its subsidiary JCDecaux India, 100% owned by JCDecaux, has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport).
JCDecaux has operated the advertising space in Terminal 1 of BLR Airport since it opened in 2008, pioneering the first-ever use of digital screens in an Indian airport. This new contract extends JCDecaux’s footprint to the newly opened Terminal 2. Market studies project BLR Airport’s to reach 80 million passengers per year within the decade (vs. 33.7 million in 2019 and 10 million in 2008), cementing its position as a global airport hub.
With Terminal 2 now open for business, JCDecaux has committed to deliver a wide-ranging advertising portfolio including uniquely designed new displays and iconic digital furniture. The Group will deploy a range of new services and innovative technologies such as AAM (Airport Audience Measurement, the first international audience system for the airport industry) as well as programmatic sales. This will enable advertisers to blend the precision targeting and flexibility of programmatic buying with the effectiveness of Digital Out-of-Home.
Regarded as the Silicon Valley of India, Bengaluru is a city with more than 12 million people and a projected population of close to 20 million by 2030. BLR Airport is India’s third largest airport behind Delhi and Mumbai. The airport won the title of ‘Best Regional Airport in India and South Asia’ during the 2022 Skytrax World Airport Awards.
The award follows a competitive tender.
JCDecaux, which entered the Indian market in 2006 with the iconic bus shelter concession in New Delhi, now operates in the country’s four main cities (Delhi, Mumbai, Bengaluru and Chennai) across several segments (street furniture, airports, metros and shopping centres).
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