Tristan Cotterill
The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2022.
The industry saw a total increase of 27.6 per cent on net media revenue in 2022.
As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the following categories:
|
Category figures 2022^^:
| · Roadside Billboards (over and under 25 square metres) |
$463.8 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$238.5 million |
| · Transport (including airports) |
$100.3 million |
| · ^Retail, Lifestyle and Other |
$257.9 million |
Category figures 2021*:
| · Roadside Billboards (over and under 25 square metres) |
$362.5 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$195.7 million |
| · Transport (including airports) |
$48.7 million |
| · ^Retail, Lifestyle and Other |
$224.2 million |
|
Digital Out of Home (DOOH) revenue accounts for 64.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.9 per cent* for the same period last year.
This entry was posted
on Thursday, February 23rd, 2023 at 14:11 @633
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