Orchard Road, Singapore has added another jewel to its crown in the form of the first and largest PUMA flagship store, not just in Singapore, in the whole of Southeast Asia. We are told that this unique retail environment is designed to mirror Puma’s brand essence of weaving sports into lifestyle and reflects Singapore’s vibrant heritage and Puma’s relentless energy.
PUMA chose the ‘LUMOS’ LED display system, designed and developed by UK based Esprit Digital. Who together with Singaporean integration specialist PAVE have installed LUMOS throughout the flagship store.
Colette Hilton, Head of Retail at PUMA UK/IE said “The Singapore Flagship project was a really important one for Puma, as it is our largest and highest profile location in Southeast Asia. As part of the overall project, we decided to make digital signage an integral part of our marketing strategy, not only to communicate with customers and enhance their in-store experience, but also to attract passers-by into the store. LUMOS LEDs delivered on every level – they can be updated live, look stunning, and they create a real vibe.”
PUMA are the latest in a growing list of global retail brands to choose the LUMOS system, amongst them Adidas, Armani, Harvey Nichols, Virgin and Westfield for their stores and screen networks.
James Wilder Sales Director at Esprit Digital told us “The whole PUMA experience starts before the consumer even enters the store, with a massive 19m x 2m 5,500nit ‘See-Thru’ LUMOS LED facing the street. This display blends seamlessly into the architecture of the building and grabs the customer’s attention from across the street, enticing them to cross over and explore the wonderful world of PUMA. The LUMOS ‘See-Thru’ LED is a unique product and the perfect solution for when a digital display is needed on a façade. As its name suggests, it is transparent and allows light into the store, but still has high resolution to display powerful imagery to all passers-by.”
On entering the store, customers will see a striking double-sided 4m x 4m indoor LED mesh, brought to life by the main attraction on the back wall – a stunning 4m x 1.9m display, situated directly behind the Customer Service Counters and a three-sided 2m x 1m LED display pillar located just in front, creating a visual impact, that customers simply can’t help but stop and stare at.
LUMOS is capable of being used for both indoor and outdoor applications ad the product is available exclusively via Esprit Digital. Esprit Digital have a rock-solid reputation for delivering stunning and highly complex digital signage projects all over the world backed up by outstanding remote and on-site service.
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