Adrian J Cotterill, Editor-in-Chief
TikTok Cocktail Sensations, influencers, podcasters, and the dynamic father/son duo, Johnny Drinks wanted to serve more than cocktails to launch their new podcast.
The team began a soft launch for The Johnny Drinks Podcast, on February 15, 2023, choosing an eye-catching mobile billboard campaign strategically routed to key spots in New Jersey and New York.
The mobile billboard showcased, as a photo and video backdrop shared on multiple social media platforms, bringing the dynamic impact of out-of-home to their millions of followers.
“The mobile billboard stands out so uniquely and is so accessible; it was our obvious choice. We were able to leverage the unit in so many ways – meet and greets, photo ops, a ride-along, and video content. The do it outdoors team executed a flawless campaign from the routing and operations down to Willie, our friendly and responsive driver” said John Rondi.
The do it outdoors media campaign continues rolling this weekthrough Washington Square and Times Square in New York and Wayne, Hoboken, and Weehawken, New Jersey.
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