The Australian Outdoor Media Association has announced the Grand Prix winner for the 2022 Creative Collection competition as Subway’s Beyond Big campaign.
The judges were unanimous in their decision that the consistent message and range of different Out of Home advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity. The Beyond Big campaign captured the attention of the public and the judges, with big, bold and bright imagery, this campaign could not be missed.
OMA CEO Charmaine Moldrich told us “Location and context are some of OOH’s biggest opportunities. Beyond Big is a perfect example of what happens when the campaign creative takes the surrounding environment into consideration— the results can be spectacular! Well done to the teams at Subway and Publicis Teamfresh for working with the OOH formats to create such a bold and memorable campaign.”
The Grand Prix 2022 guest judges included; Angelo Poli, Head of Sales, The Media Shop; Gordon D’Mello, Marketing & Content Director, Motio; Kirsty Visman, Managing Director, Superdream and Peter Galmes, Creative Director, POLY Creative.
Peter Galmes, Creative Director at POLY Creative said, “This year we have seen 3DOOH take off in a big way, yet it is still the simple, creative ideas that stick with me. Subway’s Beyond Big, had great hero shots of the iconic Footlong, coupled with humorous copy, proved hard to beat.”
The Grand Prix winner was chosen from 22 campaigns— all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 125 campaigns were submitted for judging in 2022.
Kirsty Visman, Managing Director at Superdream added “For me, Subway was a clear winner. I loved the station takeover, with the creative running across the stairs at Central station. With tailored creative to fit each location it’s a great multi-format OOH execution.”
The OMA’s Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter and awarding a Grand Prix for the year. Campaigns are judged across the following categories:
· Big, Bold, and Bright
· Best Use of Multi-Format
· Best Use of Digital
· Innovation in Out of Home
· Out of Home for Good
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