The Australian Outdoor Media Association has announced results for its Q4 Creative Collection 2022 competition, with 20 entries submitted by OMA members including: GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia.
The winner in the Big, Bold and Bright category was Providoor’s We worship food campaign, and an honourable mention in this category was awarded to Mecca’s Gift the love of beauty at Mecca campaign (shown below).
The winner in the Best Use of Multi-Format category was SBS’s World Cup 2022 campaign (shown below).
South Australia Tourism Commission took the Best Use of Digital category for its For those who want a little more campaign (shown below).
Nina Nyman, CMO at UnLtd, said, “The South Australian Tourism Commission cut through to distracted commuters with a full motion shark-diving video that created emotion and excitement. A great example of the impact good OOH can have.”
…and an honourable mention in Best Use of Digital category was awarded to BMW’s X-Range campaign (shown below).
The top prize in the Innovation in Out of Home category was The Lively Bunch campaign from Jacob’s Creek (shown below).
The winner of the Out of Home for Good category was not surprisingly RSL Australia’s Remembrance Day campaign (shown below).
David Widdop, Managing Director at Blue Tongue Outdoor said, “With so much development in technology, there’s more creative opportunity than ever before. Remembrance Day is such an important day to many Australians and having the roadblock of digital signs across Australia, marking a minute’s silence at 11am on the 11th day of the 11th to commemorate this important day is very powerful.”
The quarter four 2022 guest judges were; Caroline Nikolic, Senior Group Brand & Marketing Manager, Scentre Group Brandspace; David Widdop, Managing Director, Blue Tongue Outdoor; Nina Nyman, CMO, UnLtd and Peter Galmes, Creative Director, POLY Creative
Caroline Nikolic, Senior Group Brand & Marketing Manager at Scentre Group Brandspace, told us “These winning campaigns demonstrate the value of engaging creative, driven by customer mindset, in strategic placements. Reaching customers at the right time, in the right location is how OOH creates impact. Providoor targeted hungry commuters on their drive home, and Mecca’s tram running through Sydney’s CBD were perfectly timed for the lead-up to the Christmas retail season.”
The OMA’s Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter and awarding a Grand Prix for the year. Campaigns are judged across the following categories:
· Big, Bold, and Bright
· Best Use of Multi-Format
· Best Use of Digital
· Innovation in Out of Home
· Out of Home for Good
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