Adrian J Cotterill, Editor-in-Chief
Hivestack, the world’s leading, independent, programmatic digital out of home #AdTECH company this week announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia and Ecuador.
This partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals.
Diego Sánchez, Co-Founder and CCO at Winkel Media told us “Winkel Media´s main objective for 2022-2023 is to become the most relevant Programmatic DOOH player in Latin America by offering a 5,000 plus in-store screen ad network in the most relevant channel for most large CPG brands. We believe our partnership with Hivestack is the first step to making that happen.”
Winkel Media’s data driven DOOH screens are strategically designed to deliver impactful and measurable campaigns in retail stores, within close proximities to points of sale. They have the ability to target over three million people across their 500 store locations on a monthly basis, implying over 6,500 daily impressions for advertisers. Both local and international brands, agencies and omni-channel DSP’s will be able to leverage Hivestack and Winkel Media’s highly successful targeting and measurement attributes towards achieving their business objectives.
Hector Gonzalez, Chief Revenue Officer USA & LATAM said “We are incredibly excited to partner with Winkel Media and integrate their impressive retail DOOH network which covers high demand markets in LATAM. This is another path in the right direction for both parties as we see a consistent theme globally with retail networks and the power of reaching consumers at their point of purchase.”
The programmatic advertising market in Latin America is on the ascent since both advertisers and media owners have adopted more data and measurement driven strategies to their overall business goals. Hivestack and Winkel Media share a common goal of leveraging the latest technologies to enable their clients in targeting their audiences at scale and drive results. Currently, Hivestack offers advertisers data-driven targeting solutions, agile buying models and unprecedented audience measurement capabilities and media owners a platform to offer their inventory to buyers in over 25 global markets through flexible mediums.
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