Branded Cities, one of North America’s premier Out-of-Home and iconic media company, announced this week an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip.
Sean McBurney, Regional President of Caesars Entertainment told us “Las Vegas Boulevard and Flamingo Road is one of the busiest intersections in the country. We are thrilled to continue its reinvention beyond the debut of Horseshoe Las Vegas with a partnership to redevelop our corner marquee with Branded Cities. This eye-catching new marquee will showcase all we offer and provide opportunities for brands to reach the millions of people who visit The Strip every year”.
The digital spectacular will be marketed by Branded Cities as ‘The Horseshoe’ and is located at the intersection of Las Vegas Boulevard and Flamingo Road. Part of Caesars Entertainment’s newly renovated Horseshoe Las Vegas, the impactful three-sided display will be an iconic addition to the Strip. Standing 180 feet tall with a combined area of 17,000 square feet, advertisers and brands will have access to one of the largest digital signs on the Las Vegas Strip.
Branded Cities of course also exclusively sells the Harmon Corner, bLVd and 63LV spectaculars on Las Vegas Boulevard. The Horseshoe digital spectacular will go live later this month. The dynamic screens will target upscale consumers and travelers visiting the many high-end hotels and shops along Las Vegas Boulevard.
Steven Ellman, Chairman & Chief Executive Officer of Branded Cities said “We are delighted to add this digital asset to our portfolio in North America and further solidify our digital dominance in the Las Vegas marke. With the addition of The Horseshoe to our Las Vegas inventory, Branded Cities effectively controls over 48,000 square feet of premium and iconic digital signage, providing advertisers with unparalleled reach in the Las Vegas market.”
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers.
Follow DailyDOOH