Adrian J Cotterill, Editor-in-Chief
Lamar Advertising (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, this week announced that it has selected Make-A-Wish as its In-Kind Partner for 2023.
Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media to support the organization’s fundraising efforts and raise awareness of the life-changing wishes granted to children with critical illnesses across the country. Additionally, Lamar employees will participate in select volunteer activities in the communities where the company and Make-A-Wish share a presence.
Make-A-Wish helps children build the physical and emotional strength they need to manage and overcome serious and life-threatening illnesses. Since its founding in 1980, the organization has granted more than 360,000 wishes.
Leslie Motter, president and CEO of Make-A-Wish America said “Through Lamar’s incredible generosity, the visual impact of a wish will be prominently displayed for communities nationwide – reminding them of the hope a wish can bring to children battling critical illnesses. Our partners’ contributions to our mission play a critical part in enabling us to continue granting life-changing wishes for children facing unimaginable challenges.”
Lamar has a long history of using its national Out of Home Network, consisting of static and digital billboards as well as displays in transit and high-trafficked locations, for charitable purposes and initiatives that benefit the communities in which the company operates. Lamar will support four national Make-A-Wish campaigns during the year, helping to build brand awareness and even incorporating billboards into local wish granting. The first billboard campaign for World Wish Day will kick off in April.
Sean Reilly, CEO of Lamar Advertising told us “Make-A-Wish is a wonderful organization whose mission of bringing joy to a child’s life is both noble and inspiring. We always welcome the opportunity to leverage the power, breadth and reach of our Out of Home network for the greater good. We can’t think of a better purpose than brightening the life of a sick child. Make-A-Wish is the perfect choice to be our first annual In-Kind Partner selection.”
In addition to Make-A-Wish, Lamar will continue to donate and allocate digital billboard space to other worthy causes throughout the year.
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 24,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 550,000 wishes in 50 countries worldwide; more than 360,000 wishes in the U.S. and its territories alone.
Follow DailyDOOH