Target Student is described as the UK’s first and leading Digital Out-Of-Home network in university accommodation, and hoping to revolutionise the way brands communicate with Gen-Z.
The company has a growing network of D6 digital screens in 120+ accommodation sites within 30+ university cities across the UK, with a daily student reach of over 75,000 within the sought-after 18-24 demographic. Their platform provides advertisers with a unique opportunity to reach students in their homes, rather than when they are on the move.
Created by Gen-Z, for Gen-Z . The Co-Founders started exploring the idea while at University and not long after graduating, officially launched the company. Armed with a deep-rooted understanding of the student demographic, they honed in on their recent experiences and knew what students were missing.
Today, Target Student is run by a dynamic team of student advertising experts who possess a rich repertoire of knowledge and hands-on experience in the student space.
Target Student’s DOOH network within student accommodation says that it brings the online back offline and offers a compelling solution for brands to engage with 18–24-year-olds in an environment where they spend most of their time. On average, a student will see their screens eight times a day, enabling brands to reach them at multiple touch points throughout the day, week, and year. Also, this familiar and more relaxed environment is where students are most receptive to advertising, away from all the distractions of campus life.
The company understands that Gen-Z prefer advertising that feels authentic and relevant. Their network enables brands to reach students with laser-focused, highly targeted and relevant messaging making it a secret weapon to make a big impact, create lasting impressions and deliver messages in a more memorable way.
Interestingly, students spend collectively over GBP 900m every year in the UK, excluding rent and annually spend GBP 2,500 more than the average 18–30-year-old. The founders recognised this substantial amount and noticed a significant market opportunity for brands. Brands can tap into this significant spending power and reach a demographic that is known for being highly influential in shaping consumer trends and purchasing behaviour.
DOOH advertising of course taps into Gen-Zs love of punchy, short-form video. Research shows the sweet spot is 8-10 seconds as Gen-Z are known to have shorter attention spans compared to other generations and prefer to digest information in quick snippets. DOOH adverts are often more engaging and appealing to Gen-Z’s love of technology and desire for a more immersive, interactive, and engaging advertising experience. As a result, this format is a potent way to generate awareness and start their journey as a customer with you.
For more information about this network, please contact info@targetstudent.com.
Sources: Target Student 2023, NUS, Savethestudent.org, House of Commons
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