Jarrod Etherington has joined AV technology pioneer Peerless-AV as Regional Sales Manager for the North of England, Scotland, and Ireland.
Jarrod will be responsible for managing reseller relations in his region, growing his account base, introducing new products into vertical markets, and supporting customers with account reviews, marketing tools, training, and events.
Jarrod comes from a family of sales professionals, starting off his career in telecoms supporting field sales representatives before moving into the managed print services industry within a global company as regional account manager. After the pandemic, he joined a Bolton based business as sales manager, providing managed print services, workplace and audio-visual solutions into the education sector.
Based in Burnley, Jarrod has a young family, is a keen snowboarder and is a Triumph motorcycle enthusiast.
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