Adrian J Cotterill, Editor-in-Chief
Alight Media has revealed a new brand proposition ‘Positively different out-of-home’, alongside a refreshed logo and brand identity.
Alight has focused on several ‘positively’ different pillars including the way it develops and maintains its sites, having sustainability in mind right from the start, and its focus on helping advertisers to engage new audiences where and how they live and work now.
Alight Media CEO, Matthew Dearden told us “When we founded Alight our aim was to work with our client and agency partners to challenge for a brighter out-of-home. Over the last three years we’ve taken nothing for granted and we’ve always looked for ways to improve our products, our practices, and our relationships. Our new brand will play a critical role in representing how we’ve evolved as a team, our growth, and our ambition for the future. It will also keep challenging us to make a positive difference to the UK media market.”
Alight now offers advertisers’ incremental audiences in every region, creating a new and unique national out-of-home portfolio. Its out-of-home sites deliver over 650m monthly impressions to reach over half of all adults in 146 towns. In the latest Route release, out-of-home’s measurement and trading currency, Alight was shown to be the market leader in digital billboard growth.
Alight partnered with Human After All, a team of brand and communication experts, to lead the project. Human After All has worked with clients including Meta, HBO, the energy saving trust and Climate Group.
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