In its first year there weren’t the 5,000 attendees that the organisers of #POSSIBLE2023 event initially wanted, probably half that, Ed but it was a great start, especially with corporate travel budgets being what they were at the time.
POSSIBLE combines all former MMA Global events into one colossal, immersive, and engaging celebration. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions and discuss mutual challenges.
The Possible Event this year will take place once again at the Fontainebleau Hotel, April 15 – 17, 2024 and registration is now open here.
Are you a brand marketer? Attend for Free!
Are you an MMA Member Organization? Get a discount!
The event conveniently takes place the same week as long-standing eMerge Americas held April 18-19, 2024 at the Miami Beach Convention Centre which of course is the linch pin of #MiamiTech Week.
If you are interested in OOH, DOOH or AdTECH in LatAm then you should be looking at doing something in Miami during April, just as the DPAA (held their own event at Possible and another up near Ft Lauderdale), OAAA (sponsored breakfast at Possible), SwiftMile (exhibited), Cooler Screens (exhibited), T-Advertising (exhibited), Uber (exhibited) and Outfront Media (exhibited at eMerge Americas).
In 2023 we held our own AdTECH: OOH – Miami for the second year in a row. In 2024 we will holding an AdAi: Miami Conference on Wednesday April 17 which will be focussed on #AI in the advertising space (as with the original AdAi: Toronto event back in November 2023 was).
Follow DailyDOOH