Founded back in 2019, the Lucit platform allows customers to view, post, edit, manage, and schedule their digital billboard creatives in real-time from their desktop or phone and aims to bring connectivity to Automotive, Real Estate, and eCommerce systems by automatically generating creatives from data.
They have now announced a new integration with the DoohClick, allowing DoohClick operators and end-users to leverage the creative management and control features of the Lucit platform on screens currently running the DoohClick player in 11 markets across Europe, Africa, Asia, and North America.
Gina Gordon, CEO of Lucit told us “We are excited to make Lucit available to new markets outside of North America. DoohClick’s modern tools and functionality work seamlessly with Lucit’s platform, creating a complete end-to-end experience”.
DoohClick CEO Jonas Glad said “This partnership gives media owners and operators a highly efficient way to manage their digital billboard inventory, reduce administrative tasks by putting the advertisers in control, and deliver relevant advertising messages to local audiences. This is a win-win partnership. DoohClick’s clients can make their inventory available to Lucit customers who can deliver targeted real-time campaigns to OOH audiences through our ad management platform.”
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