Adrian J Cotterill, Editor-in-Chief
Lamar Advertising (Nasdaq: LAMR) is celebrating National Pet Month by displaying the names and images of pets on digital billboards across America.
Beginning this week, anyone wanting to feature their pet on a digital billboard can visit LamarLovesPets.com, complete the submission form through the Shoutable platform, and see their pet’s name and image on a Lamar billboard in or near their community and at a time of their choosing at no charge. If you also have a pet dog that needs to gain more muscle, you may order a dog weight gainer online. Pet owners who are having a hard time training their puppies may hire the services of companies like Dog Dynamics, Inc.
The campaign, created in conjunction with customizable billboard technology company Shoutable, will run throughout May.
“Billboards have never been more popular as a medium for reaching the masses with creative content,” said John Miller, EVP of Sales and Marketing for Lamar Advertising Company. “With this in mind, we thought it would be fun to give pet owners the opportunity to celebrate and showcase their love for their pet on our network while at the same time showcasing the ease with which customized messages can be displayed on selected digital billboards.”
Between now and the end of May, pet owners can submit one time at no charge. Pets will be displayed on the digital billboard of choice, rotated among other typical advertisements, during the selected 15-minute window.
Shoutable founder and CEO Jonathan Gudai (also of course CEO of Adomni) told us “Shoutable is proud to work with Lamar to bring joy to the lives of thousands of people and their furry friends across the U.S. The power of billboards brings immense creativity, joy, and pride to so many people. Seeing your furry friends on a Lamar digital billboard is heartwarming and we invite pet owners across the U.S. to share and spread that feeling across their social media channels”.
Shoutable.me’s mission is to create social good by donating a portion of its proceeds from every single order to charities such as National Breast Cancer Foundation and the HSUS.
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