DailyDOOH

Chris Sheldrake

If you are going to do a launch then we like launches like this; informal, comfy chairs, lots of space, HUGE SCREENS!

Communications company CRICKET has partnered Land Rover for over 20 years and their team of brand specialists were commissioned to create an event to launch the new Range Rover sport vehicle to the world and chose two Panasonic 103” plasmas from AV company PSCo to wow the guests.

Here we see, a bespoke 15m by 30m structure built at Scotland’s historic motor racing circuit Charterhall and designed to a stunning finish to host each day’s activities.

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This entry was posted on Monday, September 14th, 2009 at 10:48 @492 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.