Adrian J Cotterill, Editor-in-Chief
Intersection announced this week the launch of Generative AI Integrations, a new AI-driven offering meant to increase effectiveness of digital OOH ads using the latest in artificial intelligence technology.
We are told that as AI tools rapidly revolutionize consumer experiences worldwide, Intersection is leading the charge in the OOH space with its suite of new integration opportunities. Generative AI Integrations are centered around two main strategies: localization and personalization.
“Intersection has a long tradition of setting the innovation standard in digital out of home,” said Chris Grosso, CEO at Intersection. “We’re thrilled to help our advertising clients to use these new products to engage consumers at scale in major American cities.”
- AI Localization integrations unlock the possibility of painlessly executing mass-market campaigns that can be localized down to the neighborhood level. Some examples might include AI-generated art or short-form written content (such as poetry) targeted to a specific neighborhood or community. Campaigns can integrate inputs like location, weather, season, creative style, and more.
- AI Personalization allows brands to directly engage and guide consumers to purchasing decisions customized to their own interests. AI Personalization integrations center around connecting OOH audiences with a mobile handoff via QR code. The mobile experience then delivers an AI-generated recommendation engine, connecting consumers to a personalized response— from bespoke recipes, to travel itineraries, to personal shopping, and more.
Intersection’s media network extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Seattle, Pittsburgh, Portland and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.
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