Adrian J Cotterill, Editor-in-Chief
Mesmerize has announced a new partnership with Higi, a Modivcare Inc. (Nasdaq: MODV) service and consumer health engagement company.
The Higi network includes nearly 6,000 FDA cleared, free to use, Smart Health Stations in key pharmacy and grocery retailers nationwide as well as web, mobile, email and text tools that reach consumers along their healthcare journey.
“Mesmerize continues to collaborate with best-in-class organizations to connect healthcare messaging and patient education to consumers at multiple touchpoints throughout the patient journey,” said Craig Mait, Mesmerize President. “Mesmerize is excited to collaborate with Higi to offer advertisers another means of digital engagement at scale in almost 6,000 additional locations at leading pharmacy and grocery retailers throughout the US.”
The collaboration will present new and existing Mesmerize clients with a unique ability to reach consumers at scale while they are in a health-focused environment where health and wellness are top of mind. The Higi platform addresses the needs of healthcare consumers across the care continuum through education designed to improve health literacy, disease specific assessments to inform risk stratification and drive digital navigation, and connected care offerings to avoid unscheduled care and improve outcomes. Mesmerize digital opportunities will expose consumers to branded messaging while they are filling prescriptions, browsing for health products, walking by the pharmacy area, or using the Higi Smart Health Stations.
“We are excited to partner with Mesmerize.” said Jeff Bennett, CEO at Higi. “Our goal is to ensure our platform users receive the most relevant messaging, including information on the pharmaceutical, OTC, and CPG products that are right for them. Mesmerize brings established relationships with key partners who can educate consumers and connect them with products and services available to them through retail and pharmacy channels, now via the Higi platform and digital suite of capabilities.”
Higi solves for lack of access to care by providing a digital first strategy to assess consumers’ ongoing health risks, deliver risk appropriate care management solutions, and navigate consumers to interventions offered by stakeholders in the healthcare ecosystem at scale. They meet consumers where they are via their omnichannel national network of 6,000 FDA cleared free to use, community based Smart Health Stations, web, mobile, email and text tools, home-based biometric devices, and a nationally based clinical care team, that together delivers a unique combination of consumer centered, self-care and virtual care resources.
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