Adrian J Cotterill, Editor-in-Chief
Mike Cooper has joined where he will focus on international expansion and will assist with their next-generation OOH planning products.
Previously, Mike served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG).
In 2023, DOmedia claim that over 25% of all agency-driven U.S. OOH ad dollars will be managed through DOmedia, including 6% of all programmatic OOH advertising. Last year, ad agencies used DOmedia’s planning models to optimize over $1B of OOH ads across over 1,400 media vendors and 1M media assets.
Nick Sadler, CEO of DOmedia told us “Ad buyers of all sizes are looking to blend targeted OOH impressions with efficient, high-impact traditional placements. We already facilitate the complex, cross-functional agency workflows required for truly integrated OOH planning. And, delivering more efficient targeted impressions will also improve campaign performance for our local advertising customers.”
Mike is an award winning executive and board member, with 21+ years media/marketing experience. He has executed P&Ls of USD 1b and has taken companies from fledgling/negative P&L status to global, customer service profit centers. Most notably, Mike helped transform Rapport into one of the largest OOH specialist agencies in the world.
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