Adrian J Cotterill, Editor-in-Chief
DoohClick has announced an integration with Place Exchange which will give DoohClick clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs.
DoohClick Co-founder and Chief Commercial Officer Mark Bracey told us “The uptake of programmatic OOH is increasing worldwide so it’s important that we give media owners and operators the flexibility they require to connect to the right SSP, something that varies from market to market. This integration helps DoohClick to future proof our platform by keeping it relevant and in tune with client demand.”
Through this integration, Place Exchange increases its global scale for DOOH buyers with programmatic access to DoohClick’s clients which include the largest number of OOH media owners in the Nordic markets.
Place Exchange Chief Commercial Officer Dave Etherington said: “DoohClick’s expansive and growing network reaches valuable audiences across multiple formats in high demand markets, and we’re excited to add DoohClick’s inventory to our platform and continue to offer advertisers access to one of the largest pools of programmatic OOH media globally.”
The DoohClick ad management platform also supports integrations with Adform, Hivestack and Vistar.
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