Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced this week that Innovare Medical Media has joined the association.
Hospital Placed Media (HPM) has shown itself to provide both an exceedingly valuable point of care opportunity for advertisers to reach both hospital patients, visitors, families, seniors and caregivers, as well as an opportunity for advertisers to reach prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.
Nick Leiberman, CEO of Innovare told us “There is no question that Healthcare in the United States will continue to be top of mind to consumers and Health Care Personnel (HCP). With the aging baby-boomer population, healthcare utilization will expand and there will be tens of millions of new jobs and opportunities in the industry. Partnering with the DPAA is a no-brainer for Innovare as we continue to grow our niche digital placed based advertising platform in healthcare settings. Through a variety of efforts and support from the DPAA, Innovare will leverage their organization to fuel our growth.”
Innovare’s network, consisting of over 230 hospitals and health system venues in 29 states, delivers over half billion annual impressions from healthcare professionals and healthcare users. Digital out of home in the US is on the rise, with Innovare offering the right audience in the right place, providing for the lowest marketing waste in the industry.
“We are pleased to welcome Innovare into the DPAA community,” said Barry Frey, President & CEO of DPAA. “For a myriad of reasons healthcare is top of mind for consumers and leading advertisers today, I look forward to Innovare bringing their expertise in this space to share with our community.”
Innovare is a national media company dedicated to exclusively working in healthcare venues on a mission to infuse them with innovation and an entrepreneurial spirit. While providing numerous essential patient, visitor and healthcare professional cell phone charging stations, Innovare also contributes a percentage of these programs’ gross revenue directly to its hospital partners. Innovare is able to accomplish this by providing business marketers with an exceptional niche audience of patients, visitors, families, seniors and caregivers, as well as prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals. Currently, Innovare has a network of over 240 hospitals and heathcare venues and believes that by 2032, over 1,000 facilities will choose to partner with Innovare to leverage this unique entrepreneurial model.
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