Adrian J Cotterill, Editor-in-Chief
In the fast-paced world of out of home advertising, the OAAA’s 2024 OOH Media Conference has emerged as a vital gathering point, embodying the spirit of collective ambition and unity.
Central to this year’s conference is the theme ‘Our Moment’, a concept that shifts focus from individual accomplishments to the power of community, collaboration, and shared experiences within the OOH industry. This theme underscores the importance of unity among advertisers, agencies, and media owners, advocating for a collaborative approach to overcome industry challenges and propels a shared vision for the future of OOH advertising.
‘Our Moment’ at the 2024 OOH Media Conference signifies more than a theme; it represents a transformative era for the industry. It’s a celebration of collective achievements and a commitment to furthering the industry’s growth through collaboration. The conference serves as a platform to share success stories, find common ground on complex issues, and develop collective solutions. It’s an opportunity to coalesce around an industry narrative that not only past achievements but also sets the stage for future growth and innovation. As the OOH industry stands at the threshold of a new era, this conference calls upon all stakeholders to join and contribute to this pivotal moment – a moment that defines our collective journey and shapes the future of advertising.
“It is a pivotal time for the OOH industry. We’ve navigated through challenging times and built a solid foundation for an even healthier, faster growing industry,” said Anna Bager, President & CEO, OAAA. “As the OOH industry stands at the threshold of a new era, this leadership conference calls upon all stakeholders to join and contribute to this pivotal moment – a moment that defines our collective journey and shapes the future of OOH advertising.”
The 2024 OOH Media Conference will take place Monday April 29 to Wednesday May 1 at the Omni La Costa Resort in San Diego.
Notable speakers announced to date include:
Artis Stevens, CEO at Big Brothers Big Sisters of America
Jennifer Frommer, SVP, Partnerships & Creative Content at Columbia Records, Sony Music
Nick Virginio, Senior Director, Marketing at nutribullet
Sarah Leidy Kelly, Director, Integrated Media at Olipop
Kaitlyn Wood, Director, Offline Marketing at Prizepicks
Janina Santillian, Director, Brand and Social Marketing at AdoreMe
Jeff Cole, Director at The Center for the Digital Future at USC Annenberg
The OOH Media Conference will ultimately have dozens more speakers representing all aspects of the industry on its stages, including several tracks of curated programming, workshops and networking sessions. This year’s programming will underscore the importance of unity among advertisers, agencies, and media owners – advocating for a collaborative approach to overcome industry challenges and propel a shared vision for the future of OOH.
Register today to take advantage of early bird pricing, which ends Friday, February 23, 2024..
Follow DailyDOOH