Adrian J Cotterill, Editor-in-Chief
VIOOH has announced a strategic partnership with FRAMEN, a leading content distribution platform for screens in semi-public spaces.
We understand that this collaboration will provide advertisers with seamless access to FRAMEN’s extensive inventory for programmatic booking of out-of-home campaigns, utilising the VIOOH platform.
“We’re delighted to be announcing our strategic partnership with FRAMEN, whose specialised screens at semi-public spaces, such as gyms, co-working spaces and hotels, nicely compliments our existing inventory,” said Gavin Wilson, Global Chief Customer and Revenue Officer at VIOOH. “I look forward to seeing the many exciting campaigns to come from this new partnership. By utilising VIOOH’s premium supply side platform, and with access to FRAMEN’s leading OOH inventory, this collaboration will allow more advertisers to create high-impact, data-driven DOOH campaigns across the UK, France and Germany – with more markets to follow soon”.
By joining forces, FRAMEN and VIOOH offer advertisers unprecedented opportunities to engage with their target audiences through the extensive network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations. Advertisers can receive up to 500 million impressions which includes exclusive access to audiences at premium locations such as WeWork, Holmes Place, B&B and more. Digital out-of-home advertising in semi-public settings enables advertisers to precisely identify and target their audience based on contextual relevance, reaching business executives in coworking spaces, health enthusiasts in gyms, or shoppers in malls and supermarkets.
“The future of content distribution lies in Digital Out Of Home. We are delighted to be working with VIOOH to create smart synergies that will further simplify content distribution. Customer centricity is in our DNA – by working with VIOOH we are strengthening our promise to create a simple and flexible distribution platform,” said Magdalena Pusch, Co-Founder and CMO at FRAMEN.
Initially, the integration partnership will be launched in the United Kingdom, France, and Germany, leveraging the strong presence of FRAMEN’s screen inventory in these markets. However, both FRAMEN and VIOOH have ambitious plans to expand together into additional markets in the near future, offering advertisers unparalleled reach and impact.
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