Adrian J Cotterill, Editor-in-Chief
Talon, the pioneering global independent Out of Home media agency, has announced the promotion of Luke Willbourn to the role of Managing Director-UK.
In his new position, Luke will be responsible for the UK business, overseeing client and agency relationships, driving new business opportunities, and leading OOH growth initiatives. This promotion further strengthens Talon’s UK leadership team and reinforces the agency’s commitment to delivering effective, creative, and data-driven OOH communications.
Luke has worked at Talon for over nine years, and was promoted to Chief Client Officer in 2019, overseeing UK client and agency business. His promotion comes alongside the decision of James Copley to step down from his position as UK CEO and transition to a Founder role. As one of Talon’s co-founders, James has played a pivotal role in transforming the business from a challenger brand in the UK market to a global OOH agency alongside Eric Newnham, Frank Bryant and Barry Cupples.
Luke and James will collaborate closely as Luke leads the UK business, ensuring a seamless transition and continued success. In his position as Founder, James will support Luke and the wider leadership team to drive OOH growth in the UK market and beyond. Their efforts will be overseen by Group CEO Barry Cupples, who supports with strategic guidance and is responsible for Talon’s vision for growth.
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