New York City Lights Up Pink w/ @OutfrontMediaUS
This week New York City is lighting up pink to continue celebrating the 25th anniversary of iconic HBO series SEX AND THE CITY and the upcoming second season of Max Original series AND JUST LIKE THAT, which will debut with two episodes on Max on Thursday June 22.
A light display kicked off at sunset Thursday in which several prominent New York City landmark buildings, including the Empire State Building, Javits Center, One Bryant Park, One World Trade Center, and Pier 17 were illuminated with pink light in celebration of the beloved series.
Here we see the vibrant metropolis having been intricately woven into the fabric of the show, becoming an essential character in its own right. From the charming streets of the West Village to the bustling locations throughout Midtown, the city’s energy and diversity have provided the backdrop for countless memorable moments and adventures for the fashionable ladies. As the series celebrates its 25th anniversary, the love affair between SEX AND THE CITY and New York City continues to thrive, symbolizing the inseparable bond between the show and the iconic city that inspired it.
Fred Dixon, President and CEO of New York City Tourism + Conventions said “It’s been said that New York City is the fifth character in the iconic SEX AND THE CITY franchise, and we agree. For 25 years, the franchise has inspired visitors from around the globe to come to NYC and experience the glamour, excitement, vibrancy and diversity of the city itself. We are excited to support the upcoming season of AND JUST LIKE THAT… with a lighting ceremony at the iconic Empire State Building—as well as illumination of the Javits Center, One Bryant Park, One World Trade Center, and Pier 17 all in pink. We are proud to be the backdrop of the franchise’s continued success; there truly is no better place than New York City for pop culture aficionados.”
In partnership with OUTFRONT Media, Max is making a big splash across New York City with AND JUST LIKE THAT… creative on buses, subways, and more, including hundreds of bus ads and digital signage locations throughout the MTA transit system, which reaches more than four million riders daily. It also includes a station domination of the West 4th Street subway station. Additionally, select 1-Line trains will be fully wrapped with the show’s branding.
A voiceover from the one and only Carrie Bradshaw (Sarah Jessica Parker) will be heard in several stations throughout the system, delighting fans as they commute to work and travel around the city, providing information on NYC landmarks.
To celebrate the second season of AND JUST LIKE THAT… Max launched an exclusive collection page for longtime fans and first-time viewers. The page features Sarah Jessica Parker’s favorite AND JUST LIKE THAT… and SEX AND THE CITY episodes, never-before-streamed extras, frisky favorites, iconic queer characters, and enough rom-coms to fill even the most glam shoe closet. The collection also features an interactive element for viewers to discover other delightful picks that also star the cast.
Categories: DailyDOOH Update
