Adrian J Cotterill, Editor-in-Chief
Kroger has anounced that it is deploying digital smart screens from Cooler Screens in 500 of its U.S. stores just as Walgreens has ended its Cooler Screens Inc. rollout that it first piloted back in 2018 (and see lawsuit here).
The announcement said that the “tech effort” comes after a successful three-year pilot initiative with a goal of boosting in-store consumer experiences via interactive media and digital merchandising, according to the press release.
Cara Pratt, senior vice president at Kroger Precision Marketing, said “We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store. Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into our retail stores while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates and brands.”
Cooler Screens’ advertising platform claims to reach 90+ million viewers monthly in stores and is projected to reach more than 200 million per month in early 2024.
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