Adrian J Cotterill, Editor-in-Chief
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Vistar Media.
The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP) which connects buyers to compelling digital signage encompassing billboards, street furniture, transit screens, and other place-based screens.
Sok Verdery, director of digital strategy, Comporium told us “Utilizing Basis and Vistar for DOOH advertising gives Comporium a distinct advantage in the market. We are able to extend our clients’ targeted audiences from other channels into dynamic out-of-home media, reaching customers almost everywhere. By seamlessly integrating data-driven insights and targeting capabilities, we can create cohesive and impactful advertising experiences that transcend silo’d channels. This strategic integration maximizes the effectiveness of our clients’ advertising investments and enables them to meet their audience wherever they are.”
Marissa Bernstein, VP of Marketing, Vistar Media said “DOOH is poised for accelerated growth as audiences fragment and become far more reachable in on-the-go, real-world settings,” said Basis Technologies’ approach of unifying omnichannel programmatic advertising with other buying tactics provides marketers with another avenue for streamlining their DOOH advertising needs. Now, brands connected to the Basis can tap into Vistar’s robust network of inventory to maximize their DOOH campaign’s reach and results.”
Vistar Media offers advertisers advanced targeting capabilities for their DOOH campaigns, ranging from geographical (postal code; DMA, region; point of interest); contextual (venue type); and day/time-parting (specific time of day or day of the week).
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