Australian digital outdoor media company QMS has revealed its plans for the Paris 2024 Olympics Games, including the launch of a ground-breaking Olympics screen network and innovative partnership packages.
QMS Executives L to R – Mark Fairhurst, Sara Lappage, Adrian Venditti
During an event at Sydney’s Opera House QMS outlined its vision for Paris 2024 and introduced five Olympians spanning a range of new and established sports to talk about their Olympic experiences and aspirations for Paris: Steve Solomon (athletics), Melissa Wu (diving), David McKeon (swimming), Cameron Girdlestone (rowing) and Rachael Gunn (breaking).
Welcoming AOC sponsors, media agencies and media, QMS Executive General Manager, Mark Fairhurst, said: “We’re incredibly proud that QMS is the official Outdoor Media Partner of the Australian Olympic Committee [AOC] for the Summer Olympics in 2024 and the Winter Olympics in 2026. With just over a year to go to Paris, the countdown to this out of the ordinary event is well and truly on. Our multi-year partnership will see QMS and the AOC work hand-in-hand as we engage, inspire and unite Australians through the power and spirit of sport. Sport is interwoven into the DNA of all Australians and Paris 2024 will be a unique opportunity to leverage the influence of outdoor, delivering diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous,” he said.
Mr Fairhurst said one of the key reasons the AOC partnered with QMS was its premium digital-first asset coverage: 94% of QMS’ saleable inventory each week is digital, making it best placed to bring the news and stories of the Olympics to more Australians in real-time as they unfold.
The QMS partnership opportunity has been developed with this content at the forefront and will be displayed across the Olympic screen network, optimised across its best digital large format, City of Sydney, Impulse and Gold Coast street furniture assets.
The AOC’s Chief Executive Officer, Matt Carroll said “The Olympic Games is the greatest sporting event on earth and Paris 2024 will deliver an exceptional Games. Following the outstanding success of the Australian Olympic Team at the Tokyo 2020 Games, which reached a global broadcast audience of more than three billion people, we know Australians will get behind their athletes as they represent Australia with pride. Once again, the Olympic Games will capture imaginations and inspire all ages, cultures and regions. We are excited about working with QMS to bring the stories, news and achievements of the Australia Olympic Team to big audiences across Australia via their extensive premium digital network.”
QMS has developed three levels of Olympic Podium partnership – Gold, Silver and Bronze – with each level guaranteeing category exclusivity across the Olympic screen network.
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