DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that BeeyondMedia a leading programmatic DOOH demand side platform (with over 600K screens at present), joined the association.
“DOOH advertising has reached a significant turning point in its evolution, and we are dedicated to propelling this transformation by adopting the right approach, placing a strong emphasis on transparency through our robust platform”, said Alejandro Donzis, CEO of Beeyond Media. “We are excited to become part of the global DPAA community, as it enables us to leverage the power of collaboration and drive our mission of providing brands and agencies with an enriched outdoor advertising experience”.
Beeyond Media helps brands and agencies add programmatic digital out of home advertising into their marketing mix, using their efficient location planning platform. With its highly advanced audience segmentation tool, Beeyond provides advertisers with valuable insights into their audience’s behaviors to plan and execute highly targeted ads. It also offers complementary expert services, including strategy, media planning, and execution, to orchestrate impactful advertising campaigns on electronic billboards and various other digital displays.
“We are pleased to have Beeyond Media as part of our robust community of members,” said Barry Frey, President & CEO of DPAA. “We look forward to their active participation and sharing of knowledge.”
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