Tristan Cotterill
The Austraian Out of Home industry has announced half year net media revenue of $543.5million, up 11.9 per cent from $485.7million for the same period in 2022.*
Digital Out of Home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent* for the same period last year.
Half-year net media revenue category figures are provided from 2022 to capture the growth of the industry including OMA membership up to May 2023:
|
Category figures 2023^:
| · Roadside Billboards (over and under 25 square metres) |
$236.4 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$124.7 million |
| · Transport (including airports) |
$62.3 million |
| · ^^Retail, Lifestyle and Other |
$120.1 million |
Category figures 2022^:
| · Roadside Billboards (over and under 25 square metres) |
$ 224.5 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$ 107.1 million |
| · Transport (including airports) |
$ 40.0 million |
| · ^^Retail, Lifestyle and Other |
$ 114.1 million |
|
This entry was posted
on Tuesday, August 29th, 2023 at 02:38 @151
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