AdTekMedia Adds Tech Enhancements
Gail Chiasson, North American Editor
AdtekMedia, the Irvine, California-based owner of PumpTop TV, has added a raft of technological enhancements designed to help advertisers, retailers and content providers better target and engage its unique, monthly audience of 12 million motorists at service stations nationwide.
Available on the PumpTop TV network – as well as to private network operators using AdtekMedia’s network solution services – the new capabilities target consumers and markets via such criteria as zip codes, dayparts, in-store sales, and content. In addition, a new programming loop of frequently refreshed content now provides an even more engaging and entertaining experience for consumers at the pump.
“PumpTop TV is now matching its considerable reach with pinpoint ways to target audience demographics and control campaign content on the fly that traditional TV ads just cannot offer,” says Douglas Woo, executive vice-president, AdtekMedia, “Brands such as Audi, Rolaids, and Jack in the Box are turning to PumpTop TV because we deliver our audience free of DVR ad-skipping and channel flipping, and our powerful new tools make it easy to more quickly and efficiently implement unique local market campaigns.”
Among the many new enhancements, including a more robust and comprehensive database management feature for tracking and analyzing insertion and viewership of advertising and programming content, the new PumpTop TV programming loop delivers an enhanced programming experience to viewers and an expanded roster of ways advertisers, content providers and private network operators can take advantage of the growing DOOH display medium. The redesigned programming layout now accommodates additional banners (including new horizontal banners) and both 16:9 and 4:3 content. And banner content can now be linked directly with Internet-based data sources for automatic updates.
Enhanced campaign development functionality now features automated demographic research, distance to station targeting, and real time inventory availability by inventory type, market and time. And PumpTop TV’s new product Boost give advertisers a special way to focus messages to meet specific campaign and marketing needs.
If you want to know more, contact AdTekMedia for the full picture.
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