UK PDS 6 Million Guarantee!!!
Adrian J Cotterill, Editor-in-Chief
Would you guarantee UK PDS 6 Million of advertising revenues to a Shopping Mall owner?
Even though that is ALL advertising rights (both traditional and digital) it is allegedly for a single mall!
I suppose you could say that it depends on the property (location, location, location) but that is a hell of a lot of money to guarantee every year no matter what the proposition, yet we have now heard from several sources that this is the sort of sum that CBS Outdoor have guaranteed to the Westfield Mall, West London.
CBS Outdoor will be making the Westfield Mall almost totally digital and if those guarantee figures are true they wil have their work cut out to make profit on the deal which they won from stiff opposition from the likes of Titan.
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