Adrian J Cotterill, Editor-in-Chief
Pearl Media is introducing its second spectacular digital sign on the Las Vegas Strip in the last five months with ELV8 (pronounced “Elevate”).
Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as it hangs over the corner of the building at a 110-degree angle, providing the optimum viewing vantage point for 3D content.
At over 4,000 Sq. Ft., ELV8 is located within City Center, a mixed-use, urban complex on the Vegas Strip that includes The Aria Resort and Casino, The Vdara and the Shops at Crystals. The Shops at Crystals is best known as the supreme upscale shopping center on the Las Vegas Strip, home to top lavish brands such as Gucci, Dior, Chanel, Luis Vuitton and more.
Pearl Media introduced The Gateway earlier this year and, combined with ELV8, now offers over 13,600 Sq. Ft. of high-end digital signage, reaching 29 million+ impressions per month on the Las Vegas Strip.
Joshua Cohen, CEO of Pearl Media tod us “We could not be more excited about our continued expansion in the Las Vegas Market. ELV8 is a true game changer. Not only is it surrounded by the world’s best luxury brands, no other sign on the Las Vegas Strip can also offer advertisers the perfect canvas for 3D anamorphic content”.
ELV8 officially launches in early November, in time for the inaugural Formula 1 race in Las Vegas. For advertising and marketing opportunities, please contact Anthony Petrillo at apetrillo@pearlmedia.com.
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