Adrian J Cotterill, Editor-in-Chief
Azerion announced thi week the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany.
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.
We are told that the acquisition was a natural progression of a successful partnership established with Hawk back in July 2022 and one which demonstrates Azerion’s ability to grow its platform strategically.
Mickael Ferreira, VP Operations Azerion, told us “I am pleased to welcome Hawk to Azerion’s digital advertising platform. With its strong local teams and market recognised DSP technology, Hawk will strengthen the ability of our combined platform to fulfil the needs of our customers and makes Azerion one of the leaders of the French digital advertising market, as well as expanding our presence in the UK and Germany.”
The terms of the agreement provide for Azerion to acquire a 100% stake in Hawk for an upfront
consideration of approximately EUR 7 million to be funded by Azerion from its cash resources
and with an earn-out over the following three years subject to customary arrangements and capped at a maximum of just over EUR 20 million. In 2022, Hawk reported revenue of approximately EUR 50 million.
Hakim Metmer, Co-founder of Hawk, said “We are excited to join Azerion and be part of one of Europe’s largest digital advertising platforms. The cultural and product fit were immediately apparent, and this acquisition extends the long-standing business partnership between our twocompanies.”
Azerion will integrate Hawk’s omnichannel buying platform and tailor-made activation technology, adding to its robust current offering in these areas
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