Adrian J Cotterill, Editor-in-Chief
Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, has announced a new advertising sales partnership with TikTok, leveraging the platform’s newly announced ‘Out of Phone’ offering. This strategic collaboration enables brands on TikTok to amplify their content on unique real-world screen types, including large format LED screens, digital urban panels, shopping mall and gym screens, as well as dozens of other formats.
This partnership also unlocks new distribution opportunities for creator content. Now, through brand advertising initiatives, creator campaigns can be showcased on hundreds of thousands of real-world screens beyond the TikTok mobile platform.
“TikTok has established itself as a key part of our daily life and it’s been remarkable to watch as the platform’s capabilities continue to grow for both consumers and advertisers. We are excited to establish this new advertising partnership to bring TikToks to more digital screens and more touch points in the real world”, said Jonathan Gudai, CEO of Adomni. “TikTok advertisers have an exciting new opportunity to enhance the reach and impact of their TikTok on-platform ad campaigns by extending the reach to Adomni’s network of connected, video-enabled screens. When you bring together real-world screens with TikTok’s authentic, highly engaging video content, we see a win-win outcome for advertisers, digital out-of-home media owners, and especially, on-the-go consumers.”
“TikTok drives off-platform results for businesses because of its reach, relevance, and diverse content & audiences,” said Dan Page, Global Head of Distribution, New Screens at TikTok. “This partnership with Adomni allows advertisers to supercharge that effectiveness, amplifying their ad campaigns across Adomni’s vast network of high-visibility screens.”
CeraVe from L’Oreal’s Dermatological Beauty Division was one of the first-to-market brands to extend its TikTok ads campaign to real-world screens through this partnership. The #CleanseLikeADerm campaign this summer illuminated the full-motion MiFi dual-screen display in the heart of Times Square, featuring the brand’s TikToks and creator content on the 10,500-square-foot digital canvas. CeraVe engaged both existing TikTok users and new audiences, effectively bridging the physical and online worlds.
“We thought the #CleanseLikeADerm campaign was the perfect opportunity to showcase our creators on the massive MiFi Times Square spectacular,” said Adam Kornblum, SVP, Global Head of Digital at CeraVe. “The fusion of digital and physical realms amplified our message of the importance of healthy cleansing habits, creating a true omnichannel experience for CeraVe’s existing and new audiences.”
CeraVe was founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect.
Follow DailyDOOH