Adrian J Cotterill, Editor-in-Chief
Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports.
Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy Canada is one of the country’s most recognized and popular retail banners. These screens act as the ideal digital extension of their brick-and-mortar locations and serve the travelling public in urgent need of electronics and tech accessories at a crucial point in their journey through Vancouver, Kelowna, Edmonton, Winnipeg, Hamilton, Ottawa. Quebec City, and St. John’s airports. While the Best Buy automated kiosks have lived in those airports for just over a year, these just-implemented DOOH screens that front each machine give electronics brands the ideal opportunity to stand out and be purchased!”
According to Tara Wilkinson, Director of Best Buy Ads, “Expanding Best Buy Ads’ DOOH inventory into the Canadian airports is another milestone into our journey to become the premium media publisher for reaching tech enthusiasts in Canada. Best Buy Kiosks are a destination for last-minute tech needs and we are tremendously excited about enabling the connection between our customers and the brands they love at key travel destinations across the country”.
Travel Path Media Inc. helps marketers reach Canada’s largest travel audiences through a mix of innovative digital and OOH media solutions. Travel Path prides itself on putting a brand’s existing data to work by matching it to their verified travel audience, targets who have spent significant time in travel centres to ensure unbeatable global traveller reach. Travel Path Media Inc. is independently owned and operated through holding company, Wildwood Park Media Corporation (WPMC).
Best Buy Canada is a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada’s largest and most innovative omnichannel retailers, operating the Best Buy, Best Buy Mobile, and Geek Squad brands.
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