Adrian J Cotterill, Editor-in-Chief
OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry.
The 2024 OBIE Awards shortlist, featuring 193 finalists across 32 categories, shines a light on the exceptional quality and boundless creativity within the entries. Selected from a diverse array and record-breaking number of submissions, this showcase underscores the paramount significance of innovative ideas in our ever-evolving, dynamic, and growing
industry.
Under the guidance of Jaime Robinson, co-Founder and Chief Creative Officer of JOAN, the distinguished 2024 OBIE Awards jury included renowned creatives, brand leaders, and marketing industry veterans. The jury deliberated over the most exceptional out-of-home executions, handpicking the award-winning campaigns.
The Bronze, Silver, Gold, and Platinum winners will be announced on Tuesday, April 30 at the 2024 OOH Media Conference in Carlsbad, California.
The 82nd Annual OBIE Awards will be co-hosted by OAAA’s EVP of Strategy and Growth, Jeff Jan, and David Shing, Digital Prophet and Industry Luminary.
New categories this year were
- 3D Anamorphic Digital (aka 3DOOH)
- Holographic & Projection
- Healthcare
- Murals
- Local
You can see the full shortlist here.
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