Adrian J Cotterill, Editor-in-Chief
OUTFRONT is spotlighting the New York City Marathon with innovative OOH and content campaigns.
Utilizing their platform, Moments by OUTFRONT, they’ll be running two themed content campaigns: ‘Moments in Style’ in partnership with PureWow/One37PM and ‘Moments in Food’ in partnership with So Yummy.
‘Moments in Style’ features tips and essential information for anyone participating in the race, supporting the runners, or just enjoying the event from the comfort of their couch, as well as fashion and style recommendations that are as versatile as the city itself.
‘Moments in Food’ will bring healthy and nutritious on-the-go recipes for participants and spectators.
OUTFRONT has also partnered with these organizations and brands below that share their enthusiasm for this year’s marathon:
- New York Road Run NYC
- Citizens
- Milk
- Barilla
- He Gets Us
- Smartwater
- The Finish Line
- Ridgewood Running Company
Ads for these campaigns will adorn the New York transit system, used daily by more than four million riders including many marathon participants and spectators. This includes everything from bus ads to digital signage in subway stations and on subways cars, to a complete brand domination by Barilla at the Hudson Yards station.
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