Adrian J Cotterill, Editor-in-Chief
Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital.
“With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and at home through ad insertion on both TV and digital platforms,” said Perry MacDonald, VP of Advertising Sales and Partnerships. “We know this holistic approach will resonate with consumers and drive impact for our clients.”
Streets-to-Screens leverages Bell Media’s ad-synching Radio-to-Road program, where select roadside digital boards synchronize with advertisements on specific radio stations. Using Bell First Party Data, this innovative program extends the experience with virtual product placement through TV viewing at home, ensuring a sustained presence across various media channels, and as a result, creating a powerful amplification effect, enhancing product awareness. Using Mirriad’s platform, Bell Media can deliver virtual product placement opportunities to clients even after content has been produced, creating enhance flexibility for clients.
“We loved collaborating with the Bell Media team on this execution and being able to leverage their technology to deliver our clients this level of innovation,” said Scott Stewart, General Manager, Glassroom. “Their openness to partner and commitment to driving results makes them a trusted and valued media partner.”
To maximize exposure, Bell Media employs geo-fence technology to retarget mobile users exposed to digital out-of-home boards, ensuring a sustained and impactful presence across various media channels.
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