Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations.
Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM with a primary focus on nurturing strategic partnerships with DSPs and agencies.
Amanda Newell, Adapt Media’s Chief Revenue Officer, applauds Tatiana’s return saying, “We are absolutely elated to have Tatiana back! Her meticulous attention to detail, pDOOH expertise in working with DSPs, SSPs, exchanges, and data analysis, valuable insight into the dynamics of demand within the pDOOH landscape, along with her professorial leadership style means that every campaign placed on Adapt’s thousands of digital screens will be managed and optimized to the fullest, and that each of her DOOH Operations teammates will profit from her insightful and intuitive leadership skill. She will also spearhead all programmatic and DOOH Operations at Travel Path Media, Adapt’s newly launched sister company solely dedicated to airport media. As well, Tatiana’s total commitment to wellness and nutrition, a combined philosophy and practice that govern every aspect of her being, will likely lead to us all being a little bit healthier and a great deal happier with her back in the fold!”
Adapt Media is Canada’s largest convenience and gas channel place-based OOH provider and is focused on providing advertising space at thousands of Circle K and independent convenience stores/gas stations across Canada, along with DOOH in DriveTest Centres, Alberta registries, and liquor stores.
Now in its 25th year in business, Adapt Media has grown to include street-level and in-store advertising in over 1,000 cities and towns across the nation and is well-known for building bespoke ad networks, including the country’s first Indigenous Community OOH network.
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