Adrian J Cotterill, Editor-in-Chief
Former Hivestack Global CRO Nigel Clarkson has joined Taptap Digital as Global Chief Revenue Officer.
TapTap is an Omni-channel platform that allows clients and agencies to plan, buy and measure their advertising more effectively than ever.
Nigel told us “The power of location and multiple other data sources allow them to predictively analyse consumer behaviour because ‘everything happens somewhere’. And when you combine the ‘who’ and the ‘where’, powerful things happens”.
Nigel is well known and well respected in the OOH industry. He previously held the role of Commercial Director at Global Outdoor after leading the team at Exterion Media as Chief Revenue Officer. He has also held senior board level positions in the UK at Weve, Living Social and Primesight Outdoor and notably was at the helm at Yahoo as their UK Country Manager where he led the team through the merger with Oath. Nigel has also held board positions at key industry trade organisations, the IAB and Outdoor Advertising Association.
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