Adrian J Cotterill, Editor-in-Chief
This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, has its holiday party.
A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year.
Barry Frey, President & CEO of DPAA. told us “Out of Home continues to be an important part of brands. Let’s celebrate our achievements and look forward to the new year. We’re already planning our CES Experience for January”. Sponsors Adomni and Geopath will provide valuable updates and DPAA will announce additional guest speakers.
The DPAA Holiday party is conveniently held as many will be in town for the Advertising Club of New York’s OOH: Now. This is a member only event, to inquire about attending contact noah.klas@dpaaglobal.com.
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