Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix is holding a breakfast event this Wednesday morning 8.30 am on November 29 at the Sanderson Hotel.
This is their third UK based Member event which includes…
David Roth, who is CEO of the The Store, EMEA and Asia, the WPP Global Retail Practice and is Chairman of WPP’s BrandZ, the world’s largest brand equity study. David started his career at the House of Commons working for a member of Parliament before he made a career in advertising .
Matthew Dearden is co-founder and Chief Executive of Alight Media, billed as the fastest-growing out-of-home media owner in the UK. In just three years Alight Media has moved from a start-up to one of the UK’s top five in a highly competitive marketplace.
They both join Kathy Connolly-Livings, Media Manager at McDonald’s; Bhavesh Patel, Director of Media, UK & Europe at Sky; Chris Marjoram, MD, UK, Europe at Rapport and of course, Barry Frey, President and CEO of DPAA Global.
This is likely to be another great DPAA event for brands, agencies, media owners and the OOH ecosystem. Please email Tim.Waldron@dpaaglobal.com for information on attendance.
Follow DailyDOOH