Adrian J Cotterill, Editor-in-Chief
Branded Cities has announced a long-term renewal agreement with Cadillac Fairview for its CF Toronto Eaton Centre Tower.
Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged as Canada’s busiest building; and The Well, the epicentre of Downtown Toronto West.
In recent years, Branded Cities has expanded its presence within Union Station, introducing new offerings such as the Front St. Moat screens, the Bay Promenade screens, the Bay Concourse digital network and the striking digital screens at the entrance of the Scotiabank Arena. Simultaneously, its presence is strengthened at Yonge and Dundas with the launch of the Rogers Media Tower and the conversion of the Atrium Spectacular into the largest digital screen in Canada, now called the Atrium Media Tower.
“We welcome this opportunity to continue to offer our clients the best and most premium assets, allowing our creativity to shine by offering innovative capabilities and activations at our destination venues. As the leading iconic Out-of-Home company in the industry, we’re committed to becoming the first choice for brands who want to reach the most desirable audiences with maximum impact,” said Steve Ellman, Chairman and Chief Executive Officer at Branded Cities.
This move directly complements the major acquisitions that Branded Cities has achieved throughout the past few years with the addition of the highly anticipated destination venue, The Well. The growing portfolio of iconic venues allows brands unique opportunities to reach high-dwelling audiences who are most receptive to advertising. This designation also applies to the iconic destination, West Edmonton Mall.
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