Adrian J Cotterill, Editor-in-Chief
Pikasso Italia has announced that, following a competitive tender, it has been awarded the exclusive mall DOOH advertising concession of Euroma2 by Quantela Inc.
Euroma2 is the second largest mall of Rome and the fourth of Italy (in terms of footfall) and the elegance of its architecture and fittings and the wide offering of the 230 shops and 30 restaurants and coffee shops, make it a very special Lifestyle Mall destination.
The DOOH mall advertising platform deployed inside Euroma2, consists of 35 custom LED Digital screens of different types and creates a unique, world class immersive opportunity.
Antonio Vincenti CEO of Pikasso told us “We are delighted to announce the win of the first mall of Pikasso Italia that will give us the opportunity to deploy all our know-how in Mall & Retail OOH Advertising. We are also honored to have been entrusted by Quantela to act as their exclusive advertising concessionaire of this fantastic DOOH Mall platform, to unleash its potential in terms of one of a kind engaging opportunity for advertisers. We are looking forward with enthusiasm to delivering to Italian & International brands and agencies experiential Mall campaigns amplified by their instagrammable compelling appeal”.
The Pikasso Italia portfolio already includes the Milano Collection of large formats, which today consists of two Walls and two Rooftops located in major city traffic roads, distributed in the two areas north and south of Milan with respect to the center. We understand that the full digitization of the Milano Collection will be completed and announced in the coming weeks.
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